Graduation
Project

07 • 2020

Brand campaign in which 8 unique concepts from
Acne Studios are translated to taste.

Taste works in the same way as other senses: people associate it with emotions and memories.
The use of taste to tell a brand's story is unique. And with this Acne Studios
can profile itself even better and differentiate itself from other brands.

A collection of eight fluids in a postmodernism way, are captured amongst an equal number
of contemporary artifacts, waiting to topsy-turve your state of mind. I’m sure you won’t resist
these recipes for extraordinary drinks.

The Concept

Acne Studios is mainly concerned with appearance and feeling. This translates to experimental use of substances. I have expanded this with a different sensory experience, namely taste and translate the brand into different cocktails that people can make at home.

This brand experience tool is a cookbook and provides an explanation of the experience in addition to the cocktails. This cookbook completes the circle of sensory experience.

Taste the brand