An exciting and creative game where children determine the storyline themselves.
The Backstory
Times are changing and the needs of children are also changing. Until a few years ago, kids only played with analog toys or played outside. But since the emergence of the digital world, the way children play has completely changed within ten years.
On the tablet, laptops or computers and kids hardly play outside or with other toys anymore. All digital resources provide a good distraction when the parents are busy, but are you also aware that if too much use is made of digital resources, this will hinder your child's motor skills?
The Concept
We connect the digital world with the analogue world, playfully improve the fine motor skills of children and thus stimulate their creativity. Through old-fashioned media: comic books, reading books, board games and friends' books. Combined with modern media: game, website, online friends' book and social media.
This allows us to reach children where they can be found, digitally, and in a fun way to encourage them to use analog media and toys more often.
Creative Ecosystem
Six characters all have their own storyline in a certain setting. These stories are told through a three-act structure. Children can identify with the characters and the stories. At the same time, they can also express their creativity through co-creation and come up with stories and additions themselves.
Brand Design
Ply is for children and parents. That is why the brand look is suitable for both groups. It is a simple design language with soft edges and flat illustrations. The font is playful and has a little hook to the old-fashioned Sans Serif. With that, the fusion of digital and analog is nicely reflected in the design.
