Brandstory
VBH

04 • 2019

New brandstory and design for a company specialised in integrating luxury technology on board super-yachts.

Brand Identity

VBH is a growing company in the extreme luxury sector. The company's strategy was not in ready with the current zeitgeist. In order to create more unity internally, there was a strong need for a new story, in line with the future prospects for the superyacht industry.

I believe the ultimate luxury is custom innovation, turning your dreams into reality. By developing user-friendly innovations for all on board, VBH creates new experiences for the yachting lifestyle.

Handbook

A tactile handbook stores all research insights, guidelines and starting points to release and build the brand identity.

Brand Design

A brand book inspires all brand activities and gives direction to all creatives working for a brand. The VBH brand book features the brandconcept, values, mission, vision, and target audience. And also a new design for the website, logo and all visual products.